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_____________ A Comprehensive
Guide for Desktop
Publishing
Postal
Requirements
Make sure the reverse side of your post card products
yield to the bar code clear zone!
When planning the address side of a
post card design or mailing, it's important to know
the postal regulations concerning the bar code clear zone.
Bar codes are a series of vertical lines
of two different heights. The postal service prints a bar
code in the
lower right corner of most mail to speed the sorting and
delivering of mail to its destination.
The bar code clear
zone is defined by these boundaries:
Right:
Right edge of the mailpiece.
Left:
4 3/4" from the right edge of the mailpiece.
Bottom: Bottom
edge of the mailpiece.
Top:
5/8" from the bottom edge of the mailpiece.
If copy is placed in this zone,
it may be covered with an adhesive strip by the USPS to
spray on the destination bar code. To make sure this doesn't
happen with your cards we recommend you check your layout
against these specifications or with your local post office.
Dynacolor Graphics® Postal Alert
Don't risk having your mailings returned
to you - instead of being delivered to your prospects.
When you are planning the address
side of a post card mailing, it's important to know that
if an address is to be printed in the bottom 2/3 of the
copy area, the Post Office scanners may read this as
the mailing address and deliver it back to you!
To avoid potential
mailing delays, we recommend that you check your
layout with the Post Office or place any address copy in
the top 1/3 of the copy area.
If
you're developing self-mailers, these helpful hints will
meet requirements for postage discounts from the
United
States Postal Service.
When possible,
orient panels so the fold is at the bottom and the
open side is at the top.
When possible,
orient folded edges on the right side. This is the
first side of a mailpiece to enter mail-processing
equipment. Although this won't generate any postal
discount, your mailer will be less likely to catch
and tear in the postal machinery.
Do
not place tabs or wafer seals within the barcode
clear zone.
Make
sure your tabs & seals are flush with the mailpiece
edge so they don't snag.
Early in the design
process, have your local USPS Mailpiece Design Analyst
check to see if the design, size and weight of your
piece will allow it to be handled by automated mail
processing equipment.
