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1. They're simple: A postcard has to catch your customer's eye when they're going through the mail. Simple headlines work best. Follow it with a simple call to action.
2. They're timely: If you want your customer to act now, give them a reason with date specific messages and action words that create urgency.
3. They're printed on both sides: It's your real estate, use it! Pose a question on the front, answer it on the back. Or use one side for your ad, the other for a more personal message. But keep it simple.
4. They're attractive: Postcard design has to work harder than other mail media. Add graphics, colors or photos. Use catchy statements and bold claims to get attention.
5. They're measurable: Use coupons or gift certificates to generate responses that you can measure. Keep track.
The above is published as part of the "Simple Formulas" Direct Mail
resource, available in its entirety at: http://www.usps.com/directmail/
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